Myth: People click my ads.
Truth: Programmed computers do too.
Myth: My ads display in the zip code I gave to my advertising company
Truth: They do display in that zip code AND 25-50 miles away from that zip code
Myth: My ads display in the area on the map I built at my advertising company's website.
Truth: They do display in that map area AND 25-50 miles away from that map area
Myth: My ads display when someone searches the city name & keywords I prescribed.
Truth: They do display as prescribed AND in every other city of the same name in every other state.
Myth: My ads display when someone searches the keywords I prescribed.
Truth: They do display as prescribed AND under every synonym of the keyword.
Myth: I can set my ad budget to spend to what I want per month and effectively advertise.
Truth: Only the highest budgets get premium ad placement consistently. Small budgets get poor quality clicks on secondary networks and/or display low on the page making your keywords prone to fraud clicks.